Stage 05 · MVP / funded PoC

First real users, and numbers that are not yours

A narrow slice of the product, built with your team or a partner, put in front of people who did not build it. The output is not a demo. It is measured use.

  • 1–3 months
  • Built with your team
  • AWS PoC funding up to €10,000
  • Remote or on-site
What this stage is

The rung where opinion stops mattering

Up to here, every judgement has been made by people close to the project. An MVP hands the question to users, on a real journey, doing real work.

The scope is deliberately narrow: one journey, end to end, rather than every feature at partial depth. Breadth is what turns a three-month MVP into a nine-month one that still proves nothing.

This is also the first rung where operations become real. Something has to be monitored, something has to be on call, and someone has to own the cost line[5].

An MVP that nobody uses is a result. It is just an expensive way to get one, which is why the rungs below it exist.
Funding

Check AWS funding before you pay.

Many AI proofs of concept and cloud migrations qualify for AWS funding: credits for the AWS usage and, in some partner programmes, funds for the delivery work. What applies depends on the project, the programme and the AWS account team. I check it in the Idea Call, and the workshop results are written so they can go straight into an application.

Proof of concept

Up to €10,000

For a prototype on AWS with a clear path to production.

Migration

Up to €400,000

For larger cloud moves, planned in phases.

How AWS funding for AI works →

What comes out

Evidence, not enthusiasm

Usually built with your team, or with specialists from my network where capacity is short.

1

A narrow journey, end to endIncluded

One complete path through the product for one group of users, rather than every feature half-built.

2

Measured adoptionIncluded

Who used it, how often, where they dropped out, and what it cost per request to serve them.

3

A production roadmapOptional

What has to change for this to be run properly: security, operations, scaling, in weeks rather than quarters.

4

The funding caseOptional

Results written up in the form an AWS proof-of-concept funding request expects[4].

What comes next

Most projects should stop here

A successful MVP does not automatically justify a product. It justifies a decision, taken with numbers, about whether the full thing is worth building and operating for years.

If the answer is yes, the last rung is the expensive one, and it is much less about AI than people expect.

01

Ideas

Who needs this most?

The idea said out loud, and who it is actually for. Out: a shortlist

Free 30-min call
02

Clarity

Is the idea clear?

Written so anyone in the room can repeat it back without you. Out: one page

03

Concept

Is it technically working?

The idea shown, not described: data, layer and approach chosen. Out: a concept

04

Cloud demo

Does it survive contact?

Something real to click, running in the cloud. Out: a demo you can try

2–24 hours
05

MVP / POC

Do users adopt it?

First public customers on a real user journey, built with your team or a partner. Out: measured use

1–3 months
06

Functional product

Ready to scale?

Market-ready, scaled and operated, with someone on call. Out: a product

3–12 months+

Ideas found on the way get parked. They stay in the discussion and out of the build, so the current step keeps its scope and nothing is quietly forgotten.

The full ladder. Every rung answers one question and leaves something people can look at or try. Each stage links to its own page.Source: Linda Mohamed, AI Use Cases Workshop deck, 2026

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Start here

Start with one conversation.

30 minutes to look at your idea, your data and the right starting point. Or book 15 minutes if you only have a question.

  • Which journey the MVP should cover
  • What adoption would have to look like
  • Who would operate it
  • Whether AWS funding could apply

Vienna, Austria · remote across Europe · [email protected]